What we do

Our hand-crafted textiles, are carefully sourced from markets & makers around Pakistan.

Each piece carries the spirit of its maker, weaving tradition, culture, and artistry into each design.


روح - Rooh

Urdu | noun

Literally translating to "soul" or "essence," Rooh embodies the spirit that breathes life into people, traditions, and creations.

It signifies the unseen depth that connects us to our heritage, our ancestors, and the stories woven through time.

At Rooh, every piece holds this essence, a reflection of the artisans’ skill, history, and cultural soul.