روح - Rooh

Urdu | noun

The Meaning Behind Rooh

Rooh is an Urdu word meaning “soul” or “essence”.

For us, Rooh reflects what we look for in the textiles we source - pieces with character, craftsmanship and a connection to the people and places they come from.

Every piece has its own story, whether it is a vintage quilt made from reused fabrics, a hand-printed textile or a traditional Ralli that has already been passed through generations.

Ultimately, Rooh is about creating a connection between people and the textile traditions of the past. We hope the pieces we bring to you will become part of your own story too - treasured, lived with and passed down for generations to come.